Eleven is part of Youty group that is one of the leading beauty retailers in the Nordic region. Eleven offers exclusive collections from luxurious brands within perfume, make-up, skin, and hair care. Active in Sweden, Norway, and Finland, with an overall focus on profitable growth.
We are using data-driven attribution for all accounts and campaign types, making it possible to follow the whole customer journey, from Social marketing to Search ads, while maximizing the profit per customer and making it possible for future growth. We see audience data as energy for the account structure and bid strategies behind it. With rich 1st party data we’ve been able to feed our bid strategies with accurate signals and achieve very precise advertising.