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About the case
Postkodlotteriet
Postkodlotteriet is a lottery that has existed in Sweden since 2005. Postkodlotteriet is one of Sweden’s largest lotteries, with close to one million customers. The entire Postkodlotteriet’s surplus goes to about 50 non-profit organizations.
After analyzing behavior and existing data, we implemented a granular account structure and applied a conversion-driven strategy to increase both relevance and conversions. The effect of this was an increase conversion by 111% while the CPA decreased by 54%.
Cost
–0%
Conversions
+0%
Cost per Acquisition
–0%