About the case
Cura of Sweden
Cura of Sweden, a Swedish company founded in 2017, with a vision of becoming the global market leader in innovative and high-quality bedroom products for better sleep and health.
The client asked for a solid strategy for a quick expansion to new markets and gave us a short-term plan of growing two markets to six. Thanks to extensive reconstructions of the entire account architecture, expansion of the number of campaigns and campaign types, moving entirely over to data-driven attribution, full-scale audience strategies, and new effective bid strategies, while also tweaking on micro levels, we ultimately managed to increase the sales by 957% taking 2 markets to a total of 8 markets, and exceed all expectations.