About the case
Randstad is a world-leading staffing and recruitment company. We won the best PPC Campaign in Global Agency Awards with Randstad, where we transformed them into an e-commerce business via Google ads.
We took the transformation to the next level by using offline conversions in combination with a virtual inventory per job. We now track the entire recruitment process, from the first ad impression to physical interviews, to appoint the perfect candidate, and at the same time pause any fulfilled job applications at the precise right moment to not overspend.
Cost per Acquisition